Liquid store
Pop-up store & service concept for Diesel
Project done with
Glenda Marie Galzote
Thesis supervisors
Massimo Iosa Ghini
Pier Currà
Year
2019-2020
A Product-Service Retail Experience
This project reimagined the temporary retail space as a product-service system that prioritizes sustainability and customer engagement over traditional sales. Liquid Store for Diesel showcases one garment from each collection for tactile exploration, with all trial sizes stored off-site and shipped directly upon purchase.
Customers receive personalized assistance from staff acting as stylists, guiding them through a unique shopping journey where fitting rooms and checkout points are encountered first. This reversed layout challenges typical retail norms, creating a playful, intimate environment focused on experience.
An accompanying app supports both in-store and remote use, allowing customers to browse the catalog, book fitting rooms, participate in events, and complete purchases seamlessly.
This concept highlights reducing waste by limiting on-site inventory, enhancing the customer experience through personalized service, and integrating digital tools for a flexible shopping journey. Though conceptual, it illustrates how retail can evolve into more sustainable, engaging, and customer-centered models.
Physical + Digital Integration
A companion app extended the experience beyond the physical space, enabling customers to explore the collection, request fitting items, complete purchases, and stay connected with the brand. The app was designed to work both in-store and remotely, supporting a fluid and personalized shopping journey.
Reflections & Outcome
Although purely conceptual, this project provided a valuable opportunity to prototype a complete retail ecosystem—from spatial flow to service touchpoints and digital interactions. It pushed us to rethink traditional retail models, highlighting how design can create meaningful and sustainable experiences, while marking my first true dive into service design.